How to use the UTM Generator

  1. Starting URL: Enter the base URL that you want to track. This is usually the main link to which you'll be driving traffic. For instance, it could be the link to a product page, a blog post, or your homepage.
  2. Campaign Source (utm_source): Specify the platform (or origin) where the traffic originates from. This could be a search engine, a newsletter, a social media platform, etc. For example, if you're promoting via an email newsletter, you might enter "newsletter" in this field.
  3. Campaign Medium (utm_medium): Describe the marketing method or tool you're using. This could be anything from "email" to "cpc" (cost per click) to "banner" or even "social".
  4. Campaign Name (utm_campaign): Enter a name that you can use to identify your specific campaign or promotion. For a spring sale, you might use "spring_sale", or for a specific product promotion, you might use the product name.
  5. Campaign Term (utm_term): This is typically used for paid search campaigns to identify the keywords of an ad. It's an optional field.
  6. Campaign Content (utm_content): If you're A/B testing two different ad designs or multiple versions of the same ad, use this field to differentiate them. For example, you might have two different banner designs: "blue_banner" and "red_banner". This field is also optional.

Once you've filled out the necessary fields, click on the Generate UTM Link button. The generated UTM link will appear below. If needed, you can copy this link using the Copy to Clipboard button. To start over, simply click the Clear Form button.

Why Use UTM Links?

Understanding where your online traffic comes from and how various campaigns perform can seem daunting. Enter UTM (Urchin Tracking Module) links – they are game-changers for marketers. These specially crafted links give you the power to track exactly where your web visitors are coming from. So, whether someone clicked on a link in an email you sent, found you through a Facebook post, or clicked on a banner ad from another site, UTM links have got you covered.

But why is this precision so invaluable? Well, imagine you're juggling several marketing campaigns at once. Some might be outperforming others significantly. With the insights gained from UTM links, you can recognize these high-performers and allocate more resources to them. This fine-tuning ensures that you're always getting the most bang for your buck.

Moreover, if you're experimenting with different ad designs or promotional versions, UTM links help distinguish which ones are catching more eyes and clicks. It's like having a magnifying glass over your campaigns, enabling you to refine your strategies continuously.

One of the best parts is the seamless integration of UTM parameters with popular analytics tools, like Google Analytics. Without any additional setup, you can dive deep into detailed reports and insights, making your data-driven decisions even more robust.

In essence, using UTM links translates to smarter marketing. They shed light on what's working and what's not, allowing for efficient resource allocation and, ultimately, a more impressive return on investment. In the ever-evolving world of digital marketing, having this clarity and precision is invaluable.

Request a quote

Breathe new life into your site or get a new one off the ground. Get in touch to request a quote today.

Start a conversation about your project