SEO audits are designed to give you insight into your website and its performance, insight that most people would never see but could really benefit from. My SEO audits can be used to be proactive in improving your sites ranking, or reactive to get to the bottom of things when something has gone wrong.
The audits I complete will evaluate the health of your website and look beyond the limitations of your own server. The audits look at both on site SEO and off site SEO, as well as other ranking factors like social media signals, linking strategy and overall online presence. It’s more than just spotting missing tags or incorrect redirects, it’s about really understanding how your users are finding your website (or not as the case may be) and discovering opportunities to build and improve.
Why you need an audit
SEO audits are designed to help you build and maintain a websites online presence, that’s it. An audit on it’s own won’t generate new leads and site visits, it won’t make you instantly appear at the top of Google and it certainly won’t cause you to sell out of whatever your product might be. What it will do is help you understand how you can get your site in front of as bigger an audience as possible, it’ll help you figure out exactly why you’re not sitting at the top of Google and it’ll show you new ways to showcase your products to potential buyers.
Perhaps you’re struggling to find new customers or your site just isn’t as popular as you hoped it would be. Perhaps your site used to get hundreds of visitors a day, and suddenly for no real reason, it’s dropped to one or two visits a day. Or perhaps you’re trying to understand how your customers are finding your site so you can work on new ways to gain visibility. An SEO audit can help in every one of these cases. By identifying what’s going on both on site and off site and taking an in-depth look at your online presence, you could discover exactly what’s happening and how you can build on it.
Yes, absolutely you could. If you want to complete your own SEO audit, my blog has numerous posts that can help you understand what to look for and make sense of your findings. Do I recommended it? No, not at all. It takes a long time to fully understand SEO and it takes a lot of effort to keep up to date on the latest trends and algorithms, and completing an audit is not as simple as ticking boxes. There’s a lot of technical knowledge needed not to mention hours of time.
While all the information is there for anyone to find, piecing everything together is like a jigsaw with infinite, blank pieces. The only way to really understand the data and compile an audit is to work through these pieces and figure out exactly what they mean for your online presence.
That would depend entirely on your website and how often it changes. I’d always recommend a site checkup every 6 months, just to be sure your on the right side of any search engine updates. As far as a full audit is concerned, I would recommend a full audit in all of these situations:
- New site launch
- Site redesign
- Major overhaul affecting links and site structure
- Major site cleanup
- Following recovery of malicious content
Any site that produces content on a regularly monitor their SEO consistently, making sure their content is up to scratch. I’d also recommend a full SEO audit at least every 12 months.
The first step is to decide which SEO audit is right for your site. If you’re not sure which to choose, you’re always welcome to contact me and we can discuss the options that best suit your needs.
Once you’ve made your choice, you’ll need to fill in an SEO audit intake form. It’s important you fill this in as completely as possible and follow the instructions. If you don’t get this right, it could delay your audit.
Once the form is completed, I’ll get you an account set up over on my client dashboard where you’ll be able to view and pay your invoice and check the progress of your audit. The client dashboard is also one of the support tools I use. You’re be able to ask questions there and view responses and reports.
Once you’ve completed the intake form, I’ve got all the information I need and the invoice is paid, I’ll be able to start your audit. The whole process takes between 2 to 3 weeks, but I’ll aim to get it completed sooner. I’ll upload your finished audit to the client dashboard along with supporting documents and recommendations. From here you’ll be able to download and view it.
Your 6 week support period starts once I’ve uploaded your audit and reports. During this time you’re welcome to ask questions and seek more advice as often as you need. You can also extend your support period if needed.
On average, each audit takes around 2 weeks to complete. There are a lot of thing’s that can affect the time it takes, the biggest impact is the overall size of your site. The majority of the checks I do manually, so the bigger the site, the more pages I need to look at.
The age of the site also plays a big part on how long your SEO audit will take. The older your site, the wider your online spread will be and the more potential links you’ll have. While finding the links is automated, understanding the links and the quality of the linking site is usually another manual check. 1000 sites linking to yours? That’s 1000 sites that potentially I need to be review.