Understand how your site is performing
Because no website is perfect.
SEO audits are designed to give you insight into your website and its performance, insight that most people would never see but could really benefit from. My SEO audits can be used to be proactive in improving your sites ranking, or reactive to get to the bottom of things when something has gone wrong.
The consequences of getting it wrong could see your budget gone, your business struggling and your customers struggling to find you. I understand the consequences and I understand the value of design. The correct execution of carefully considered design can instil trust in a brand and fortify the quality of its products.
The audits I complete will evaluate the health of your website and look beyond the limitations of your own server. The audits look at both on site SEO and off site SEO, as well as other ranking factors like social media signals, linking strategy and overall online presence. It’s more than just spotting missing tags or incorrect redirects, it’s about really understanding how your users are finding your website (or not as the case may be) and discovering opportunities to build and improve.
SEO audits are designed to help you build and maintain a websites online presence, that’s it. An audit on it’s own won’t generate new leads and site visits, it won’t make you instantly appear at the top of Google and it certainly won’t cause you to sell out of whatever your product might be. What it will do is help you understand how you can get your site in front of as bigger an audience as possible, it’ll help you figure out exactly why you’re not sitting at the top of Google and it’ll show you new ways to showcase your products to potential buyers.
Perhaps you’re struggling to find new customers or your site just isn’t as popular as you hoped it would be. Perhaps your site used to get hundreds of visitors a day, and suddenly for no real reason, it’s dropped to one or two visits a day. Or perhaps you’re trying to understand how your customers are finding your site so you can work on new ways to gain visibility. An SEO audit can help in every one of these cases. By identifying what’s going on both on site and off site and taking an in-depth look at your online presence, you could discover exactly what’s happening and how you can build on it.
I approach all SEO Audits with an open mind, applying a methodical process to discover what's working and what isn't.
The first thing we'll do is agree the scope of the audit. If you're website is fairly small, we'll audit every page. If it's pretty big (say an eCommerce store), we'll agree exactly what we're auditing and take a selection of product pages that best represent the entire catalogue.
I'll get your site plugged in to my tools to help perform the audit. I use a combination of software to help check things out. This will include getting access to your Google Analytics, Tag Manager and Search Console.
Now it's time to get stuck in. Using all the data I've gathered about your site and users, I'll start working through my bespoke audit. My audit is tailor made and includes over 250 individual checks, all of which I'll review manually.
Once complete, you'll be given a set of documents. These will include reference data I used while auditing your site but most importantly, you'll get a copy of the completed audit and next steps. This will provide you with a complete overview of what's going on along with actionable next steps you can take away and use to improve your sites SEO.
Over the years, I've worked on so many projects, it would be impossible to showcase them all. So here's a selection of the most recent projects I've worked on.
Breathe new life into your site or get a new one off the ground. Get in touch to request a quote today.
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