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How to Install Google Analytics (Video Tutorial)
How To Install Google Analytics (GA4) on Your Website (Video Tutorial) The ability to track what’s happening when a user visits your site is pivotal to understanding its performance. One of the best ways to get this data is by using Google Analytics. This free tool, now updated to GA4, offers all sorts of insights […]
November 26, 2023
Local ranking factors that support your local business SEO
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimisation will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are […]
March 8, 2017
How to remove www from your URL
I sometimes get asked how to remove www from your website’s URL – or add it and if it makes a difference or not. In this post, I’ll show you how you can enforce either a www or non-www URL by tweaking your .htaccess file (or nginx.conf if you’re running on an Nginx server). Does using […]
February 25, 2017
WordPress to require HTTPS in 2017
In 2017, WordPress will start introducing features which require websites have HTTPS available, the company stated in an announcement today. WordPress describes the change as the “next hurdle” users are going to face, akin to the adoption of JavaScript. The first change WordPress will make is to no longer promote hosting partners unless they provide […]
December 3, 2016
Basic SEO: How does Google work?
How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines […]
November 28, 2016
How to create a 301 redirect in WordPress
There will be times where you want to redirect visitors to a different part of your website when they visit a particular page or post. Reasons for this can be that you renamed a post and its URL, a page was removed or you want a different page to rank. Redirects in a nutshell The name ‘redirect’ […]
November 27, 2016
WordPress vs HTML: Which is Best to Build Your Website?
When building your website, there are few more important choices than which platform to choose. With over 15 million websites powered by WordPress, another 76 million blogs on wordpress.com (That’s around 4.5% of the entire internet running WordPress), it’s easy to bypass other options without giving them the chance they deserve. One legitimate choice is an HTML […]
October 23, 2016
A Guide to Server Response Codes
Each time you visit a web page, a bureaucratic exchange takes place between your computer’s web browser and a distant web server. Your web browser (called the “client”) begins the exchange by submitting a request to the web server for code, images, and other information. The web server, always on the alert, returns a tiny […]
October 9, 2016
How to Spot a Dodgy SEO Company
Search engine optimisation has become an increasingly necessary component of website management. In order to perform well on search engines, your website needs to be optimised. Not optimising your site gives your competitor’s an advantage and makes it more difficult for your customers to find you in the SERP’s. The result of this is that there […]