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Get the right fit for social media

by | Jul 3, 2016 | Marketing, Social Media | 0 comments

Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images – it can be tough to keep track of. And we understand you’re busy; you can’t spend all your time sweeping the internet for information that changes time and time again.

However, high-quality and creative imagery is imperative to your social media marketing success, so it’s important that you know the proper dimensions for each network you use.

I thought it would be pretty helpful to get all those dimensions in one space, hope you agree.


Visual storytelling is becoming an increasingly important aspect of the social web – and Facebook is well aware. Featuring high-quality imagery on Facebook also shows your audience that your business is legitimate, reputable, and pays attention to the details (no matter how small).

Facebook also understands the importance of visual advertising and offers the opportunity to “boost” the posts on your Page for a fee (in addition to an evolving array of other advertising options). However, there is a 20% text rule to these ads because Facebook requires the visual image to be prominent. This rule is focused on providing a positive user experience and preventing advertisers from publishing overly promotional or spammy content. Use this tool to see if your images adhere to Facebook’s text to image ratio.


These photos represent your brand on Facebook. The profile photo may be a small square, but it can make a big impact.

Most businesses will use this space for their logo, rather than a person’s photo. However, if your business is run by you and only you, using a photo of yourself might not be a bad idea.

Tip: Think about the placement of the profile picture within the cover photo area incorporate your profile as a part of your cover design, like some brands have done.


These images appear both on your timeline and in most of your followers’ News Feeds. With the decrease of Facebook organic reach, prompting engagement on your images is a good way to ensure that the images you share are seen by some of your fans without spending money to boost them.


Sharing content that links elsewhere is also an effective way to spread content and generate website traffic. If you’re sharing a link to your business’ Facebook Page, there are a few more elements to consider and formats to choose from. When you paste a link into your status area, depending on the sizes of the images associated with the web page itself, you’ll be prompted to feature a carousel of up to five images, or a large rectangular image (which should reinforce the post/link title and description). You’re also able to edit the title and description should you so choose.

Tip: Sharing images and links helps you post content relevant to your business when you may not have time to create your own, and if you share your customer’s content, that’s an even better way to connect with your audience via social media.

facebook image dimensions


Known for its constant social buzz, Twitter is also an extremely popular customer service and experience tool for businesses. Customers can tweet about an issue, compliment, or just simply share their experience via a 140-character message in a matter of seconds – if your business is tagged in a tweet, you certainly want to ensure that your brand is represented properly.


Your profile photo will be visible on your profile, in-feed, and next to a link in the “Who to follow” box. Most businesses use this as a place for their logo because it is seen practically everywhere: when you tweet, when others retweet your tweet, when their retweet gets retweeted, and so on.

Your cover photo, however, is only seen when a user clicks to your profile – but that doesn’t mean that it’s not important! It’s a large photo across the top of your profile, so you’ll want it to be a high-quality photo that represents your brand.

Note: Twitter recommends that you upload your cover photo dimensions at 1500 x 500 pixels. However, because the cover photos are responsive, your cover photo may look bigger or smaller depending on the size of your browser or screen.

Tip: Cover photos are a great place to describe what your brand does, display a new product, or to use as free advertising space!


Twitter may have a limit of 140 characters, but you can also use visuals to assist in representing your brand and sharing your content.

Attaching a photo to your tweet does take away 23 characters (because it needs the URL to link to the photo), but tweets with images are over a third more likely to be retweeted.

twitter image dimensions


Google+ recently underwent a substantial redesign, giving many marketers and everyday users hope for the social network’s future. Moreover, when a user performs a Google search for your business, elements of your Google+ profile, such as your location and reviews, will likely be listed, as well as a links to your recent posts on Google+ (where applicable). So while Google+ may not be the top social media platform, it certainly shouldn’t be ignored.


When a user searches for your business on Google, a link to your Google+ profile will sometimes show up in conjunction with your website. Keeping this in mind, you’ll want to ensure that your profile image is high quality and that you have recent posts available for viewing. Also note that even though you upload your profile photo as a square, it will display on your page in a circle.

Regarding your Google+ cover photo, as with most cover photos, it’s the largest image at the top of your profile, so you’ll want clear and creative visuals to portray your brand.


  • When sharing on Google+, you have the option to share publicly, within a collection, in a community, with a circle, or with an individual. Collections are much like Pinterest boards where you can organize and collect images or links based on a topic of interest to you.
  • A Community is a place where people can come to discuss and share news on common topics of interest.
  • Circles are your followers grouped together based on certain information (like friends, colleagues, etc.).


When you paste a link to share on Google+, it will pull a photo from the web page and add it to your link in a small square or rectangular format, depending on the original image size. If the web page has multiple images on it, you can flip between them to choose the image you’d like to feature in your Google+ post.

Tip: Sharing relevant content in Google+ communities is a great way to raise brand awareness, promote your page, connect with people, receive quality post engagement, and potentially get traffic to your blog/website. Just don’t overdo it: when you post to a Google+ community it also shows up on your profile, so sharing the same post to several communities tends to look spammy.

google plus image dimensions


Pinterest is an amazing search tool. With 90% of pages being external links, Pinterest has proven to be wonderful at driving referral traffic.


This is one of the few platforms that doesn’t have a cover photo, so the representation of your brand rests almost solely on the shoulders of your profile photo. Similar to Google+, Pinterest’s profile photo is uploaded as a square, but displays as a circle in the top middle of your profile above your name.


Being that Pinterest’s layout is more portrait-oriented, vertically designed pins tend to perform better. When deciding on size, create a pin that caters to what you want to visually represent; larger pins do not necessarily mean you’ll attract more attention.


The first thing you see when you visit someone’s Pinterest profile is their collection of boards. Name your boards appropriately and have cohesive cover photos for each of them. You don’t want empty boards (or no boards), but you don’t want a plethora of boards with no purpose, either.

Tip: Ensure that your first 2 or 3 boards are relevant to your industry or audience. You don’t want visitors to leave your profile because they don’t understand what your business does or can’t quickly find the information they were searching for.

pinterest image dimensions


Instagram is all about photos and visuals – which should make the importance of high-quality images blatantly obvious for this social network.


As with almost all the other platforms, the profile photo is a circle that shows up next to all of your posts, and at the top left of your profile page. For businesses, it’s a great idea to use your business’ logo here so all of your photos are associated with your brand.

Previously on Instagram’s web version, each profile page had a header comprised of a collage of its rotating photos. As of June 9, 2015, Instagram updated its profiles, feeds, and hashtag pages with a flat, minimal design.

Instagram also introduced the ability to upload portrait and landscape oriented photos and videos in August 2015. And, to ensure images look sharp across all devices with high-resolution displays, Instagram rolled out support for images at a higher resolution (up to a 1080-pixel width) in July of 2015. According to Instagram:

When you share a photo that has a width between 320 and 1080 pixels, we keep that photo at its original resolution as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels). If the aspect ratio of your photo isn’t supported, it will be cropped to fit a supported ratio. If you share a photo at a lower resolution, we enlarge it to a width of 320 pixels. If you share a photo at a higher resolution, we size it down to a width of 1080 pixels.

Tip: This is a great place to show your company culture, what happens “behind the scenes” of your business, the processes of creating your products, customers using your products, etc.

instagram dimensions


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